Stop referring to Pokémon Go as augmented reality

You won’t get far today without actually bumping into a smartphone-addicted zombie playing Pokémon Go, the hit mobile title from Google-incubated Niantic Labs and The Pokémon Company. I’m one of the zombies. Please forgive me for ignoring oncoming traffic, laws of trespassing on private property, and other petty demands of the "real world" — I’m busy hunting for an ultra-rare Mew. As a lifelong gamer, I’m loving the teenage nostalgia of catching em all. As an AR and VR investor, however, I have a long-term view of where AR is headed, and Pokémon Go, in its current format, isn’t part of it.