Electronic Arts will be in Los Angeles during the week of June 12, but not at E3. One of the largest video game publishers is taking their show down the road to the Novo by Microsoft in the form of EA Play. On June 12, EA will hold a press conference for the media from 1-2PM PST where they will roll out their upcoming slate of major releases. Following the conference, the media will have the show floor for demos and inside looks to themselves from 2-4PM before the public will file into the hall formerly known as Club Nokia at LA Live until 10PM. Monday, June 13 will be open to the public once again, running twelve hours from 9AM to 9PM. Tuesday, June 14 will shake things up, permitting entrance to members of the industry as well as E3 attendees that make their way down from the Los Angeles Convention Center. A satellite EA Play will also be held in London, England on June 12 for the press conference and a two-hour player session.