130°

Market Saturation killed Disney Infinity

Grant Patterson writes:
"Market saturation. It's a boring phrase to describe a fascinating effect in economics, one where a good or service has become so ubiquitous and widely available that the amount of supply far exceeds the level of demand in any given market. This overabundance of product (and subsequent overabundance of market competition) usually spells doom for any good or service, and we just saw this in action yesterday with Disney Interactive and their Disney Infinity line of figures and related games.

To be honest, we all should have seen this coming. I did from the moment Infinity was announced."

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syfygames.com
gangsta_red3320d ago

Crazy, you would think that having Star Wars and Marvel alone would print golden 100 dollar bills every second.

GrantPatterson3319d ago

You'd think so, but all of that incurs production costs, and you're relying on the same customer base to constantly upgrade / augment preexisting collections. It does give the product longer legs, but the sandbox itself has constraints that longer legs show the limitations of.

Servbot413320d ago

Here's the real truth: Some head honcho at Disney realized that they could make a killing by simply licensing out their IPs to garbage publishers like Activision for easy cash, and then raking in even more with royalties from said licenses, all with absolute zero effort on Disney's part. Even if Infinity was turning a profit, it was a profit that required employees and entire businesses to operate.

GrantPatterson3319d ago

Well, the Disney Infinity game was developed in-house by Avalanche Software, which was under direct ownership of Disney Interactive. They don't have to worry about licenses, since they own all the IP in use. They didn't use outside publishers or developers to create the game, and I doubt very highly that they contracted outside help to manufacture the figures, either - they were likely made in factories with some direct level of Disney ownership, and thus quality control.

Dunban673320d ago

"Amiibo has added utility"????? compared to what? They def don t have added utility compared to Disney Infinity, Skylanders etc. They have the least "utility" of all the Toys to Live genre--- That does not mean they are doomed or will be the next in line to go away- but if they continue to be succesful it won t be for their utility to date

GrantPatterson3319d ago

They can be used to save game data and unlock specific material in other games. This gives them other sources of use that other TTL products do not possess. You're welcome.

Dunban673319d ago

they can only save game data from 1 game unless you delete it for a diff game
unlocking stuff? aka paid dlc nothing not really utilitarian as don t need amiibo s to buy dlc-

NukaCola3320d ago

Long live Lego Dimensions !

Arrow22833319d ago

You nailed it man. I couldn't agree more. If you weren't being sarcastic, idk haha. But I do love dimensions. I don't feel screwed over vs infinity.

NukaCola3319d ago

Nope. Bought Lego Dimension last Black Friday. Played it with the wife until we got the Platinum. Then played the DLC to 100%, then after the newest and latest needed packs came out, got the 100% and now I ready for E3 for their next waves and series of awesomeness.

fungusar3319d ago

Now LEGO Dimension will get Star Wars and Marvel

GrantPatterson3319d ago

If they do, it will be at SIGNIFICANT cost, since both of those properties are owned - in their entirety, save for a few of Marvel's movie rights - by Disney.

40°

Disney Infinity Deserves to be Revisited

The toys-to-life genre has died out, but the concept of Disney Infinity should live on in another genre since it provides a wild crossover for fans.

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gamerant.com
micdagoat19981d ago

I still have the complete collection. would be cool for a new game

90°

Is Disney Infinity Coming To The PS5 & Xbox Series X?

There is a huge gap in the market at the moment. There aren’t many (if any) toys-to-life games available for the two consoles yet. A reboot or remake of the game would work so well, especially with Disney’s current roster of characters, films and TV shows.

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fortressofsolitude.co.za
lodossrage1220d ago

Did Disney sell the rights to Activision? I never knew they had the rights to Disney Infinity.

They DO have the rights to Skylanders though.

Plus there's a financial reason every publisher gave up on the "toys to life" thing. So I doubt they'll revive any of them.

BrainSyphoned1219d ago (Edited 1219d ago )

It wasnt Skylanders fault Activision squeezed the cow too hard.

"During its earning calls, Activision confirmed that Skylanders: Swap Force had made them more money than Call of Duty: Ghosts. Activision Publishing CEO Eric Hirshberg revealed the numbers, putting Skylanders at a whopping $2 billion in revenue after it sold 175 million toys.May 7, 2014"

"Skylanders Reached the Milestone of 250 million figures sold in 2015 and passed $3 billion made"

BlackIceJoe1220d ago

Is it possible Disney Infinity or other toys to games could return, but I'll be honest I really hope they don't come back.

These kinds of games are just another way for the game studios to nickle and dime you for every cent you have.

BLAKHOODe1219d ago

Disney Infinity was a fun game I could play with my kid back in the day. I still have it and the 100+ toys and yes, it works on PS5. But my kid is a teenager now and we've both moved on to more serious games.

Fluke_Skywalker1219d ago

Exact same thing here, we played Disney Infinity and Lego Dimensions. Both were great but are now just two big boxes full of stuff that never gets used.

BLAKHOODe1219d ago

We played Lego Dimensions, too.. and I still have all those toys. It also works on PS5.

60°

The Magic Of Toys-To-Life

Take a look at the rise and fall of Toys-To-Life games and see the magic it brought into everyone's home with games like Skylanders.

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dexdotexe.com