Market Saturation killed Disney Infinity
Grant Patterson writes:
"Market saturation. It's a boring phrase to describe a fascinating effect in economics, one where a good or service has become so ubiquitous and widely available that the amount of supply far exceeds the level of demand in any given market. This overabundance of product (and subsequent overabundance of market competition) usually spells doom for any good or service, and we just saw this in action yesterday with Disney Interactive and their Disney Infinity line of figures and related games.
To be honest, we all should have seen this coming. I did from the moment Infinity was announced."











