Quantum Break Features In-Game Advertising From Nissan And Microsoft

Quantum Break features billboard advertisements for Nissan and Microsoft, and no this is not an April Fools joke. Seriously.

[joeorc]

For real? This is the news about this game that a Sci-fi game that's designed like a action movie like a TV show , and in game Ad is a billboard in the game world?

I mean just look st how many billboard advertising signs that GTA games has had over the years for you to see in game's like that.yes virtual companies product's placement from the GTA world IE: not real life products like this, but on the same token..

This is more along the premise of QB also to mimic our world , but not Quite true to real Life.

Just like any Hollywood production for movies today , plenty of movies shot at a real life location has Advertising billboards and other such Advertising products at the time of shooting movies through out the years..this is no different.

This is far from a big deal , because its expected or should be when you make a video game that cross the lines of being a Hollywood film & a game.

[Ron_Danger]

I think you're forgetting a few years ago when Wipeout HD on PS3 had ads in their load screens and n4g had a meltdown for a few days over it, to the point where enough people complained that they patched it out of the game completely.

[Fishy Fingers]

Forced to sit through ads while loading is a little different. If there is billboards in the level design why not exploit that rather than generate your own fake ads.

[kraenk12]

@fishyfingers

It's an immersion breaker....if the rest of the alternate reality is so unreal this bit of reallness is taking oneself out of he game. Pretty poor choice on Remedy in that regard.

[Fishy Fingers]

You could easy argue that real ads increase immersion. Like has been said below, Alan Wake had genuine battery ads, can't see it distracted me from the game.

Personally, while I understand people feel differently about things, I think people are just b****ing about nothing.

[Gazondaily]

This is hardly a big deal.

What's better, fake billboards for fake brands or real brands?

How does it prejudicially affect gameplay?

@kraenk

"It's an immersion breaker....if the rest of the alternate reality "

Eh? An alternate reality where Nissan can't exist? That is a massive stretch and actually makes no sense in this context. What next? X game features players with lifelike necks. "Bah- its immersion breaking because in reality people have necks)

[SteamPowered]

GTA Ads were all for parody products. Still no "medicinal cocaine" on the market that Ive seen. Or Sprunk.

[Goldby]

Proposition 208 FTW!

[Rute]

It was always obvious to me...

In Quantum Break, a huge corporation abbreviated as MS is trying to control everything around it, lies to people and uses all the tricks at its disposal.

[nosferatuzodd]

lol

[stiggs]

Advertisements in a video game set in the real world? NOOOOOOO!!!!

Pre-order cancelled! /s

This article is nothing more than lame attempt to stir up some false controversy. I'm surprised that the author didn't use the term "outraged".

Gotta get them clicks...

[Fishy Fingers]

Product placement has infested TV (especially American) and movies, it's only a matter of time before we see it more and more in games.

[kraenk12]

Just because America does it doesn't mean everybody has to do it. This over capitalised shite angers people in Europe for example.

[nosferatuzodd]

you don't say

[Fishy Fingers]

Thats not remotely the point I'm making. Rather this isn't the first and certainly won't be the last piece of product placement you'll see in a game.

And just for info, the U.K. Recently approved to use of product placement for TV, I've seen it in pretty much every EU country I've visited in its TV/movies.

I live in EU, UK to be specific and I'm not exactly 'angry' about it, but I have the ability to watch/see an ad without running out to buy the product. This isn't exactly a McDonalds ad during a child's TV show, it's regulated and as long as it's done tastefully, what's to be angry about?

[SniperControl]

Spot on Fishy, my fave show of all time Fringe had it all, from slow pans of the Nissan Leaf or a Ford(cant remember which) to the actual cast using those cars gimmicks as part of the story, I vividly remember Peter asking Olivia about the range of the Nissan Leaf while on the way to a case, blatantly a promotion of the Leafs range.

Product placement is nothing new, remember Back to the Future littered with them and that was back in the 80's.

[vandal GAB]

This is nothing new as Alan Wake featured Energizer battery's did it spoil the game NO!

[kraenk12]

It just leaves the impression Remedy is short on the money, which they shouldn't be being backed up by MS.

[Sciurus_vulgaris]

I think the ads (product placements ) are to help the game make back it's budget.

[Sciurus_vulgaris]

MS also had ads in Perfect Dark Zero, some of Joanna's fictional devices (notably the data pad ) were made by Samsung lol. Aslong as product placement isn't instrusive or negatively impacts gameplay, I don't let it bother me.

[TheCommentator]

Right on, and everyone does it, not just MS. How many movies filmed by Sony showcase people using Sony phones and laptops? Nobody watched a movie and complained there was a VAIO laptop being used, or that the cars were all Dodges, or somebody puts down a can of Sprite on the table. Real products actually make the world more believable. People will be more likely to be pulled out of the immersion by a can of Sprunk or a VOIA laptop that plagerize the brand names of popular products. As you said, as long as the context fits it's no big deal.

[MCTJim]

SO this is news? GTA anyone?...buhler...buhler...an yone?

[Morgue]

Wasn't there ad's in Alan Wake for Nokia phones and some crappy Ford car that had the MS music thing? If ad's in a video game are a deal breaker I can only imagine the sheer horror when most of you sit through an hour long tv program that's basically 15 minutes of commercials and 45 mins of product placement and subliminal messages. EDIT. The same goes for sporting events as well.

[hardcorehippiez]

if you want big budget games this is whats going to happen and thats a good thing as long as they arent intrusive to the game and lift you out of the experience. the billboards in home used to be quite an effective way for advertising as well. bring it and bring the cost of games down

[Goldby]

but a better way to do it would have been to have any vehicles he uses to be Nissan vehicles. billboards like that seems tacked on after the fact and could have been replaced with anything

[hardcorehippiez]

yea i agree or even go through a nissan sales lot. im sure the advertizers can be imaginative. and if it drives the cost down as opposed to them rising then surely that could be a good thing

[jb227]

Gotta agree, as long as they aren't plastered all over the place & they make sense in the environment, why not grab that check? If those funds are funneled back into making the game better then it can only be a good thing in my eyes.