SANRIO, Inc. Partners with Hyper Hippo on Digital Project

Sanrio and Hyper Hippo Games, a leading independent and innovative games studio, have partnered to develop a suite of lifestyle apps themed to the new hello sanrio brand that celebrates Sanrio’s core foundation of social communication. The digital initiative supporting hello sanrio will explore the world of Sanrio through Hello Kitty and multiple characters from Sanrio’s design legacy including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin®, Gudetama®, and more.