The Square Enix Communication Crisis
Brett says, "Square Enix has long been one of the most beloved developers in the gaming industry, having created classics such as Final Fantasy, Kingdom Hearts, Dragon Quest and Chrono Trigger. They are also brutally frustrating.
For years Square Enix has been the master of poor communication and odd decision making, especially with their Japanese properties. Upcoming titles such as Final Fantasy XV, Final Fantasy VII Remake and Kingdom Hearts III have all been surrounded by unclear messaging. From Final Fantasy XV’s multi-year vanishing act to the episodic confusing of the VII remake, the company continually makes blunders with its biggest franchises.
It is clear that Square Enix has a PR problem."
