Primal is a big risk if nothing else. No major video game series has ever taken away so much of what made it a success. There are no guns, rocket launchers, vehicles or monologuing psychopaths. Instead, you play a Stone Age tribesman called Takkar, who, armed mostly with spears and arrows, fights man and beast at a time when humankind occupied the food chain's Europa League spots.
It's like Halo without the Warthog, Grand Theft Auto without the blunt satire, Call Of Duty without the gun fetishism. Okay, maybe not quite that extreme, Primal still feels like Far Cry – but that's also where the problem lies.