Black Friday grabs SA social media’s attention

MWEB:

Black Friday is synonymous with promotional sales at US retailers following Thanksgiving celebrations.

But the phenomenon has now also caught on in South Africa as 25AM said that there were over 18 000 mentions of the term ‘Black Friday’ tracked on social media platforms on November 26 and 27.

This compares to around 6 000 mentions of Black Friday in 2014 on social media in South Africa.