Pachter: ‘King deal is a refreshing move by Activision’
Games industry analyst Michael Pachter has praised Activison Blizzard’s purchase of King as a solid strategy for breaking into the mobile market.
The major acquisition was revealed earlier today, and will finalise in Spring of next year.
“The deal is a good one if you believe that King has a sustainable business, and a terrible one if you think Candy Crush is a fad,” Pachter told MCV.
