Into the wild: inside The Witcher 3 launch

Eurogamer:

I'm being warned about the stern people in suits all around me, coiled cables dangling from their ears, who've swept the building three times in preparation of what's to come. There's a man in big black boots in the hallway who doesn't like me taking his picture, and the dog he's got on a leash looks like it might do something about it. Swarming around are people in suits snapping orders like maître d's. The studio reception resembles a media room with jutting lighting rigs and cameras, and the canteen looks like a cinema with a PA system blaring out. A pack of hardened national press clog the entrance, necks sagging under the weight of their tools.