Meet the grandfather of handheld gaming: Game & Watch
In the late 1970s, Nintendo was thinking of ways to keep itself alive. At that time, it was still only a playing card company, and since playing card sales had started to drop in the mid-1960s, Nintendo was finding itself inching closer and closer to bankruptcy.
Its president, Hiroshi Yamauchi, had tried to keep Nintendo afloat by branching the company into different services. For a while there was a Nintendo taxi service in Japan, as well as a number of Nintendo 'love hotels' (the details of which ONM won't go into). Unfortunately, none of these different plans were making Nintendo any money.