“It was a really strong line-up but... they’re just so hard to like.”
That was one industry analyst speaking to MCV moments after EA closed its E3 2015 press event.
Yes, it was heavy on the marketing slogans, and granted, perhaps a bit too much time/not enough time (delete where appropriate) was spent talking to football legend Pele.
But with Star Wars, Mass Effect, Mirror’s Edge, Need for Speed and FIFA, this was one of EA’s strongest ever E3 showings. Wasn’t it?