This year, as the Olympic flame is lit in Beijing for the first time, also for the first time the official video game version of the Games makes it to the next-generation consoles.
The big question is will the 2008 iteration of the "official IOC-endorsed Olympic Games video game", produced by Sega, finally break the button-masher mould of past official editions.
Actually, this is the second "official" Olympic release of the year. Nintendo's Mario and Sonic made their trip to Beijing earlier this year in a rather patchy game for the Wii console.
This version is more in the vein of past Olympic titles - multiple sports (in this case 38 events in 11 disciplines) played by national teams (32 to choose from) amid graphic representations of this year's real venues.