The Amiibo Craze: A Smart Turn for Gaming

Anyone who is part of the Nintendo Gaming Community has seen the tiny figurines known as Amiibo. At first glance, Amiibo might seem like a rip-off. Few people want to spend more money than necessary on a single game. However, when we look at Amiibo and similar merchandise, could the production of such items actually be a smart decision for the gaming culture?