Swedish gaming companies tackle sexism in video games
The image of the typical gamer as a lone teenage boy in his room is gone – female gamers have increased over the past six years and today 48% of gamers in the US are women, according to the Entertainment Software Association.
That helped drive total consumer spending on gaming worldwide to $21bn in 2013. But games companies are still routinely failing their female audience.
Four out of the five top-selling video games of 2013 globally were rated “mature” in content, meaning that the game may contain intense violence and sexual imagery, and Target has refused to stock the highly anticipated Grand Theft Auto 5 in Australia because of its degrading depiction of women.
