Why game developers should be wary of the apology
It was, of course, Sir Elton of John who claimed sorry seems to be the hardest word. Sorry Elton, but that doesn’t seem to be the case if you’re a video game developer at the moment.
From Evolution Studios saying sorry for the online travails that blighted the launch of Driveclub, to Ubisoft apologising for the buggy, messy state that Assassin’s Creed: Unity launched in, its been quite an apology filled couple of weeks. Yet Sony and Ubisoft weren’t alone in the backlash, and were also joined by 343 Industries appealing for forgiveness over how the matchmaking in The Master Chief Collection is on the blink. Let’s fact it, we’ve had more heartfelt apologies from video game companies recently then you usually see in your average Richard Curtis Rom Com.
