The Callow Way – Hunger Games Officially 4% Better Than Last One

It was a press release, telling me how well the latest Hunger Games had done at the UK box office. It was the biggest opening weekend of the year, taking in £12.6 million. Impressive business, which any film would be proud of. The email continued “This figure is a 4% increase on the franchise’s prior instalment marking a record-breaking opening for Lionsgate UK as well as being their widest release to date. The film also accounted for 2 of every 3 cinema tickets sold this weekend.”