Nintendon’t – Dodd Scientifics

The once branded 'savior of video games' came to the realization that they needed to modernize their business for long-term success. How did they propose to do this? Well, to start, they expressed interest in a new operating system that would work on each of their platforms, similar to what Apple has done with iOS. Couple this with President Iwata's promise to expand Virtual Console support – partially by bringing Nintendo DS games to the eShop – and fans should have plenty to look forward to. Other highlights include leveraging smart devices to gain new customers, improving upon lackluster marketing, and game character rights being licensed to new partners. A promising start, for sure, but the very moment Nintendo seemed to convey they understood their missteps, Iwata said this:

"We haven't been targeting children enough."

Wuh-oh. There's that ire again.

Mike Zupan of Dodd Scientifics provides an analysis of Nintendo's year to date, and what it means for the company and consumers in general.