This is Instagram’s answer to Snapchat

If you can't buy them, copy them.

That's the approach Facebook (FB, Tech30) and Instagram are taking with Snapchat, the self-destructing photo- and video-sharing app.

Instagram, which Facebook bought for $1 billion back in 2012, unveiled a new app this week called Bolt that mimics Snapchat's messaging functions, complete with communications that self-destruct after being viewed.

For now, Bolt is only available to users in New Zealand, Singapore and South Africa, in order to allow Instagram to "make sure we can scale while maintaining a great experience."