Will EA Drive Digital Content Through EA Access

Fact number One …………….. Software companies continue to drive towards Digital Downloads!

Fact number Two …………….. Microsoft Introduced the Xbox One as the console that would be the market leader in Digitally controlled content

Fact number Three ………….. EA were quick to destroy the long hated Online pass that plagued the Xbox 360 and PlayStation 3 consoles towards the end of the last generation

Fact number Four ………….. EA Sports FIFA introduced micro-transactions, (FIFA Ultimate Team Coins), that have been adopted by many more titles since.