Gamer resistance to digital decreasing – Ubisoft

Ubisoft VP of digital publishing Chris Early says players don't resist DLC like they used to anymore.

Early, talking to Games Industry, about Assassin's Creed IV: Black Flag's "Time saver" DLC packs (which unlock resources and hidden locations in the game you can also earn through normal play), said that there the packs faced very little resistance from players. "There was no resistance," he said. "Maybe there were 12 guys somewhere who said something, but whatever. As a whole, there wasn't a problem."

"I think there are some models that are accepted now," Early said. "DLC is pretty much accepted. Season pass is pretty much accepted. Now it's interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it's little bit more than just DLC content. So there's an evolution going on there."