Opinion: Microsoft Will Win This Generation

Yep. You read that right. I predict Microsoft will take this generation by storm. However, it comes with a big IF. While they are doing well compared to past generations of console wars, getting outsold as badly as they are by the PS4 cannot bode well for them as we move on in this one. Microsoft has one huge advantage over Sony right now: Financial stability. -- Daniel Hickey

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1632d ago Replies(13)
Majin-vegeta1632d ago

"Microsoft has one huge advantage over Sony right now: Financial stability."

Lol you could have all the money in the world but if people aren't buying your product it's pretty much worthless.

DVS-Zev1632d ago

They had financial stability over Sony last gen too.
Look how that turned out.

ScareFactor1631d ago (Edited 1631d ago )

But Sony is in HUGE financial trouble right now. If they have to sell off the PlayStation brand they could be in trouble.

Maybe Xbox abandoned the last few years of the Xbox 360 to beef up the studios for their new console that was coming

scott1821631d ago

selling off a loss making product, spinning off the tv business and focusing on profit making sectors and products.... right, it's all doom and gloom, at least that's what some people wish.

joab7771631d ago

What do u do (when u r in financial trouble) with the one part that is succeeding? U invest even more into it. And it isnt just Playstation, SOE is doing well too I believe.

DVAcme1631d ago


The total opposite: the PS brand is Sony's most powerful and recognizable right now. Sony would rather close other divisions and focus on the PS brand than sell it off. That'd be like having a horse carriage with four horses you can't maintain and you selling off your healthiest, hardest working horse to compensate, it's patently stupid.

MS, on the other hand, has for years operated without depending on the XBox brand, and it is still one of the smallest divisions of the company revenue-wise, yet it's probably a budgetary sink right now, not to mention the HUGE PR gaffes they've had in the last year have caused a lot of bad faith. MS is more likely to get rid of the XBox than Sony to get rid of the PS.

OrangePowerz1631d ago (Edited 1631d ago )


Business 101: You don't sell parts of the company that perform well and keep the underperforming divisions.

Selling divisions that do well would result in stocks the stock price to go down leading to shareholders loosing money. As we all know shareholders love money and that's why they don't try to get Sony to sell it. Last gen that was different early on with the PS3 bleeding money and not performing that well amd shareholders questioned if it's a good idea to keep that division.

That's the reason why shareholders are a bit pushy to get the Xbox division away. They spent a huge amount of money on R&D, marketing, deals for exclusive content like Titanfall or CoD DLC among other things and now also on their TV shows. I think having all that TV stuff is also an attempt to justify the Xbox division. That way they can say that it's not just for games but vital for them to get into the TV segment and shareholders will look at the money Netflix makes and let them keep the division.

tbone5671631d ago

Sony lost of 95% of their worth last gen. What are you talking about?

Jazz41081631d ago

It turned out well. They took a ton of market share from Sony. Microsoft did exactly what they set out to do. Xbox brand is going into more products at ms and is becoming more important to them everyday. I don't see either MS or Sony getting out of the gaming business but I do understand the article as Sony will not have the resources to invest in the ps4 if they keep bleeding. The layoffs have allready hit there game studios and retail stores and it seems some of the devs are moving ship. Who knows what is going to happen but both consoles are selling and selling at a record pace. I don't see anybody being left out this gen for install base so it comes down to support and features and exclusives in the gaming sector.

+ Show (4) more repliesLast reply 1631d ago
Azzanation1630d ago

People are buying there product.

danjapan71632d ago

Would anyone disagree that the disparity in sales has more to do with the price point than anything else? If so, they could easily take a loss on the console to meet Sony at their price point and have the better product (resolutiongate aside)

Lowsnamebrand1632d ago

i think it has to do with more than just price point. is that the biggest factor? you bet, but its not the end all reasoning. Lots of people moved on from xbox last generation for multiple reason. The RRoD thing swayed quite a few people away from the console, not to mention the abrupt stopping of exclusives within the past couple of years, and then seeing announce 360 games being moved to the xboxone. Those are just a few reasons people wouldn't want to purchase the new xbox.

mediate-this1631d ago

How do you the reasons people left? Cant just poll five of your friends and make up some magic statistic.

OrangePowerz1631d ago (Edited 1631d ago )


I know people who had been Xbox only or who used the Xbox mainly and plenty of them jumped the ship because of theor behaviour last year, forgetting the 360 core gamers once they announced Kinect and because of the performance difference for multiplatform games. That doesn't mean the same applies to a lot of people, but it is a possibility.

DLConspiracy1631d ago (Edited 1631d ago )

Are you sure you are not stalking my comments? Haha I have said both the $400 price point, the back end sales with digital and the halo 2 free with gold idea. That tends to be radical thinking to some on here. If not no worries just literally been talking a lot about tactics I think Xbox should take.

With that said I don't agree with the Sony stuff you mentioned 100%. I think they are doing good with the plus service. Not sure what to think about their financial stability just yet, though it is concerning.

DVAcme1631d ago

Disagree. Price point is a big factor, but there's a lot of things going with the PS4 that make it more succesful and attractive than the XB1, including:

-Hardware reliability. Sony has a proven track record of making consoles with a low failure rate. The 360 was a disaster reliability-wise, and there's already been reports of a significant number of XB1s failing. Too many people got burned last gen.

-Varied software. Sony has ALWAYS had more variety genre-wise than MS.

-Proven franchises. Sony also has a much higher number of exclusive franchises that have turned into classics in the industry.

-Playstation Plus. Simply put, PS+ is a MUCH better value for your money than XBL. The Instant Game Collection alone makes it a must-buy over XBL.

-Community. The online community on PSN is much friendlier than XBL's, and it tends to be older as well.

-Brand loyalty. PS owners are much more faithful to their console of choice than XB owners, as proven by the huge exodus to the PS4 this gen. The only company with that much loyalty is Nintendo, and the failure of the Wii-U has seen that loyalty be sorely tested.

mediate-this1631d ago

Proven franchises like what? Sony pumps out first party titles to hope to get a hit. Uc, tlou, gt, they are proven.

GutZ311631d ago

I can agree with almost all your points, but community is one that is very subjective.
The xbl community is great, although you are sure to run into a racist dudebro at some point, so will you on PS+.
The 360 was much better at chat and communication than the PS3, but with the PS4 having such great party chat now, it almost is a reverse in ease of use.

Xbox one has an older community now, as people have grown up on xbox only consoles.
I am 29, started gaming on an Atari, to Nintendo NES, and made my way thru (almost) every console to date.

The winds have shifted in Sonys favor this gen, as they were strong for Nintendo against the Sega Saturn.
It will take a strong (figurative) wind to turn the tide on Sonys sails this time, but time will tell.

GamersHeaven1632d ago

They always had more money than Sony Xbox and 360 proved they have no clue in hell how to spend it.So no that is the reason why they wont win this generation just like the last two.

DarXyde1632d ago

What do Microsoft and Sony have in common that they don't with Nintendo? Gaming is only a part of their business--divisions, if you will. Both can only pull so many resources from their overhead company before it becomes problematic. Even if Microsoft has more, they're not about to take money from Windows and dump it into XBOX.

Yes, the resources are there, but you'd be fooling yourself if you think it's that simple. Sony has a better chance of summoning power from another division than Microsoft does, simply because the PlayStation division is one of their stronger divisions while XBOX is one of Microsoft's worst.

Is it possible? Yes, but if it were that easy, Microsoft would've just moved so much money that they could have bought damn near every exclusive this generation, sans Naughty Dog, Polyphony, and Sony's other in-house studios' games. They are richer. Make no mistake. But if anyone will have access to funds outside of their division, I'm willing to bet it's Sony.