Gamers prove they’re spec-Dracula at saving lives
Australian gamers and gaming press recently previewed Castlevania: Lords of Shadow 2 at the Australian Red Cross Blood Service in Sydney – the perfect place to go hands-on with Dracula – and saved 30 lives in the process.
The Blood Service is hoping to work more closely with gaming communities to address the problem of donor retention among the 20 to 39 year old demographic, which in Australia has the most diverse media consumption habits of any demographic.
