Game Pricing Psychology: The Effect of Steam and Humble Bundle Sales
It’s the time of year when games get so ridiculously cheap, it almost seems more expensive not to buy them. As a result, gamers all around the world have gladly substituted the security of a healthier bank account for the satisfaction of adding a few more games to their already overflowing digital libraries. As prices plummet, and games that are yet to reach their one year anniversary cost less than 5% of their original price, it’s no surprise that we’re seeing a shift in the expectations surrounding video game pricing.
