Netflix to hike price for Blu-Rays

Netflix will begin charging a premium to subscribers who rent Blu-ray Discs sometime this year, CEO Reed Hastings said during the company’s first-quarter earnings conference call today.

Hastings said the increase would be modest and blamed it on the higher wholesale prices on Blu-ray compared to DVD. The company expects the percentage of subscribers who rent Blu-ray to stay in the single digits this year, he said