Killzone: Shadow Fall - "The Oath" Commercial

Sony just released a brand new commercial of the upcoming game Killzone: Shadow Fall.

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-Foxtrot1861d ago

Why don't ads for TV not show actual gameplay, to make people go "HOLY CRAP....I want that" instead of "Wonder what that's like"

I remember when Skyrim did it and then well after launch they did a gameplay one which made it look much better.

Seriously I never understand the big deal with live action ads for games.

Septic1861d ago

Yeah I get what you mean.

But this one did look great and got me hyped so job done I guess.

I want to play as the Helghast in the story!

-Foxtrot1861d ago (Edited 1861d ago )

Oh I'm not saying they don't look great, they do but it hypes us up more because we know what it is and what the gameplay is actually like. Not everyone is like that though, they will just wonder what the actual game is like not, as I've said, go "THAT LOOKS AMAZING...I WANT THAT". As I said above if you take the Skyrim live action ad for example it was just him walking up to a CGI dragon bracing himself for a fight, it never showed you if it was an RPG, FPS, TPS, what the gameplay elements are like, how it looks etc. It was basicaly a game with a dragons in it, thats the impression it gave off

It just seems like a lot of money to spend on advertising when mostly only gamers are going to fully appreciate it.

Conzul1861d ago

They should show that High Bitrate MP video instead.

Repeat commercial again and again and laugh later as sales go through the roof

iDadio1861d ago

They could show gameplay I agree but I guess its just how its done nowadays.
Not like Sony could get caught out advertising the game for their console but the game play is running on PC...ahem

1861d ago
LEOPARD10301861d ago

This is still possible my friend

"Guerrilla Games has strongly hinted that you will be able to play missions as the Helghans."

Source Gamespot

I hate the ISA.

ShinMaster1861d ago

This get's you hyped if you already know what the game is.

But to the public that don't, they don't know if this is a Third-person shooter, an RPG or an FPS.

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iamnsuperman1861d ago

It is the big thing now. Same with CGI trailers (but they are really used to make a game look better). It is a shame as I prefer gameplay trailers. On the other hand it is easier to set the mood and theme of the trailer that is live action or CGI as everything is from scratch and not finding scenes that will fit in a good trailer (harder for games than films)

-Foxtrot1861d ago

I like gameplay trailers because sometimes you get new footage you might of missed and for people who don't know about the game or are un sure on it will then know what to expect

The best gameplay trailer I've seen on TV was the Uncharted 3 one. I've seen shorter ones but I'm not sure if the full length launch trailer was shown on TV. The fact it's styled as a movie trailer makes it even better.

staticdash221861d ago

There's already enough gameplay out there for people to see. You also want people to go into the game with a fresh experience too. This is more of a backstory if you will, giving the universe more depth. Microsoft does it all the time with Halo.

It's fine by me, I'm just ready to play.

-Foxtrot1861d ago (Edited 1861d ago )

"There's already enough gameplay out there for people to see"

As I've just said above the only people who will of seen the footage is you, me and others who are on sites like this one all the time...however to the average consumer who is out of the loop shall we say might not of seen it or seen much of it.

"Microsoft does it all the time with Halo."

Lets be honest though, Halo sells a ton of copies anyway because the brand/name alone so as soon as the general TV audience see's a live action Halo trailer they know what it is and what it's about etc.

I'm not saying Killzone is crap or anything so please don't think I am...I'm just trying to talk about how more known something like Halo is, how more mainstream it is. COD, Halo, Fifa, Madden, Battlefield etc you know what to expect. Since we are talking about TV commercial we have to think about the general consumer.....not us who are on sites like this one who have been following this game since Day 1

LOGICWINS1861d ago (Edited 1861d ago )

Foxtrot is spot on. Too many people on this site delude themselves into believing that Killzone even comes CLOSE to the popularity of a COD, Halo, or Battlefield.

Even as an informed gamer, Ive seen very little single player footage of the game. And the multiplayer Ive seen (while looking very smooth) doesnt provide the same level of excitement as a building collapsing mid match in BF4. Its very clear why every BF4 commercial has been ALL gameplay and Killzone is all CGI. The gameplay just doesnt LOOK all that exciting.

This is why Im holding out two years to step into next-gen. The most impressive games Ive seen are multiplatform (BF4, Watch Dogs, EA UFC, and The Witcher 3).

Im waiting for one of these first party studios to blow me away.

Outside_ofthe_Box1861d ago (Edited 1861d ago )

***"Its very clear why every BF4 commercial has been ALL gameplay and Killzone is all CGI. The gameplay just doesnt LOOK all that exciting."***

Doesn't look exciting? Says who? They should definitely show gameplay.

These gifs alone are far more exciting than the over dramatic "CGI" trailer shown here. I don't think the average consumer would find trouble being excited after seeing those gifs. The entire commercial doesn't have be pure gameplay, but bits of it can be shown at least.

LOGICWINS1861d ago

^^What you have just shown me is more exciting than anything that I've seen from the game thus far. Sony still doesn't know how to market their games to the masses.

Uncharted is supposedly the defining franchise of this gen...yet only five million copies have been sold out of 80 million+ PS3 owners.

Its all a matter of perception. If I get Shadowfall in my hands, I'm sure I will like it because I'm a fan of the franchise. HOWEVER, Battlefield 4 has been presented to me in a better fashion. Hence, it will look better to me.

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PSN-JeRzYzFyNeSt1861d ago

thats what i was thinking wheres the gameplay..

how are ppl suppose to know what they will be buying

LOGICWINS1861d ago

If your planning on making a $60 investment in a game, chances are you will take the time to search "Killzone: Shadowfall gameplay" on Youtube and watch a few video reviews....if your smart.

As I stated below, many people out there don't do this.

LOGICWINS1861d ago

"Why don't ads for TV not show actual gameplay, to make people go "HOLY CRAP....I want that" instead of "Wonder what that's like"

Because the majority of people (casuals) are stupid enough to believe that this is actual gameplay and will buy it on the pretense that the gameplay will look identical to what they saw on the commercial. I guarantee you that there are still people out there who believe that the gameplay that they see in BF4 commercials is what they will experience on CURRENT-GEN consoles.

Its a smart tactic to gain sales from people who don't know any better.

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mushroomwig1861d ago

So this explains the 'taketheoath' domain name that was reported a while ago.

Agent_00_Revan1861d ago

I was curious what that was about. Because I thought I had already taken the oath the moment after their E3 conference ended, when I jumped on Amazon and Mashed the f5 button until the preorder button appeared and completed my order in less then 2 minutes.

BABY-JEDI1861d ago

I prefer the KZ bullet physics advert with the slo-mo & classical music. Now that was class.

MidnytRain1860d ago

"Ballet of Death" right? That was beautiful.

MacTastic1861d ago

Okay I pre ordered this game but if I was wondering what to pick up for my ps4 this commercial would not do it for me. Just a horrible commercial.

LOGICWINS1861d ago

If your the type of person that needs a TV commercial to figure out which game your going to buy, that tells me your very ill informed if in November you STILL don't know what game you want for a console that you will spend $400+ on. If thats the case, I doubt this person would have pre-ordered a PS4.

If you can't make up your mind on a $60 purchase, how can you do so with a $400 purchase?

cpayne931861d ago

Thought it was pretty good myself.

PS3n3601861d ago

I agree. That was completely emotionless. People in the middle of a flight for their lives and they looked bored? The voice over was terrible and robotic. Seriously that did nothing for me. Nothing against the games but Sony ads are terrible. They need to get better marketing consultants for sure. Good thing the games speak for themselves.

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