Sony & The Last Word Complex

Tom Buxton, Thunderbolt writes:

“This is how you share games on PS4.”

With these seven words, at E3 2013 Sony prompted a grand response of applause, laughs and cheers during their annual press conference. At the time, it seemed as if this was a publisher which could reduce its competitor’s policies to a near-farcical representation, a publisher which to some critics seemed the natural candidate to rally behind. Sure enough, across a range of publications headlines such as “Why The Only Option Right Now Is PS4” and “Round One- Sony Wins” began to emerge in the successive days after the conference, and to many this seemed like the natural viewpoint to take in the impending next-generation console war.