Sony looks for profits elsewhere to offset PS3

Sony Corp said on Monday that it is looking for profits in movies and consumer electronics to offset the impact from price cuts and tough competition for its PlayStation 3 (PS3) game console.

However, Sony expects losses at its game unit to nearly double from its initial estimate to 200 billion yen ($1.71 billion) for the year to March after it cut the price of a PS3 with a 20-gigabyte hard disk drive by 20 percent in Japan.

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DC RID3R5389d ago

i wonder where "blue-ray" fits into this stratergy? hmmm..........

Islandkiwi5388d ago

Blu-Ray was implemented into the PS3 by Sony in order to bolster their movie division. There should have been a unified format so we didn't have two formats out there, but oh well.

I had no idea Sony was losing this much money so early in the console life, though. 1.71 billion dollars?!?

Sphinx5388d ago

...good thing Spiderman 3 will make up for that loss.. with the movie and licensed toys and videogames, etc.

DixieNormS5388d ago

I was thinking that they were going to lose more money by replacing the cotrollers when they ran out of batteries but I forgot that the only thing they are really going to put into it is the battery and refurnish the remote. Then send it to a sucker. I guess the loss will be minimal.