The Struggles of Marketing GameCube


During the GameCube era, Nintendo was limited in how they could communicate with their fans.  Social networks like MySpace, Facebook, or Twitter either didn’t exist or weren’t mainstream in popularity at that time.  YouTube wasn’t even founded until 2005, one year before the Wii released. Broadband internet and Wi-Fi connections weren’t as widespread as they are today.  Smartphones and Tablets weren’t part of every teenager’s daily life.  Fans couldn’t share their feedback through Club Nintendo surveys and Miiverse communities.  Nintendo Directs, “Iwata Asks”, and the Nintendo eShop did not exist.

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