Buy Boxer Shorts, Get FIFA 14 Half-Price
In what appears to be one of the most unusual promotions of recent times, UK retailer Zavvi has revealed a campaign in which gamers eagerly anticipating the forthcoming FIFA 14 can purchase the videogame at half-price if they also purchase a twin pack of boxer shorts at the same time. No one could suggest that Zavvi aren’t playing to their core demographic with this new release.
