Mike Antonucci of San Jose Mercury News wrote:
I spent a lot of time in 2007 on the subject of defective Xbox 360s, as did my former colleague Dean Takahashi.
It was a year ago - April '07 - when I interviewed then Microsoft exec Peter Moore (now at Electronic Arts) and he responded to my question about 360 failure rates with what quickly became a famous soundbite:
"I can't comment on failure rates, because it's just not something – it's a moving target. What this consumer should worry about is the way that we've treated him. Y'know, things break, and if we've treated him well and fixed his problem, that's something that we're focused on right now. I'm not going to comment on individual failure rates because I'm shipping in 36 countries and it's a complex business."
When he said "Y'know, things break," well, I'm not sure that even registered with me until I transcribed the interview. But, oh, how that was repeated and cited around the world, often in the context of being glib to the point of cavalier.