‘Guitar Hero’ Founders Creating Fitness Gaming Platform

RedOctane founders and brothers behind the successful Guitar Hero franchise, Kai and Charles Huang, have announced they will launch a new interactive fitness company.

The company is Blue Goji and includes Coleman Fung, a philanthropist and founder of OpenLink. The company’s goal is to transform the experience of cardio exercise through immersive gameplay, personal fitness goals and creating a social workout experience with friends.