EA Came, EA Saw, EA Conquered: Lights and Crazy Setups

OXCGN:

"Whilst I didn’t exactly see the point of having the famous rapper, Drake, come up on stage to talk about FIFA14, I couldn’t exactly fault EA with their briefing.

It had substance and was backed up by speaker after speaker who just knew how to work the crowd.

There were no awkward moments and contrived comedy much like what you see in the Ubisoft conference year after year, and that was refreshing."