Placeholder pricing: Why it shouldn’t sway you

Following the next-gen console reveals, dozens of sites put out placeholder prices on their site for reserve pages, allowing customers to view their page and entice them to pre-order with their company. With the fiasco of the pricing issue the PS3 had at launch, you can be sure that Sony will be pricing it’s newest console to coincide with Microsoft’s. Unfortunately people took one look at those prices and ran for the hills. Here’s why basing your purchase on a placeholder is a bad idea.

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