Is 3D Dying?
Jeremy of The Daily Rotation wrote, "Star Trek Into Darkness came out this past weekend. The movie isn’t all that great (read my review here), but one thing that most theaters were pushing was the IMAX 3D. Now, usually people flock out and pay the premium when it comes to event films like Into Darkness or even Iron Man 3, yet both films have had weaker 3D grosses than expected. Have viewers finally understood the difference between post converted 3D and real 3D or are they just sick of the gimmick altogether?"
