Online Video Is Going Mainstream

Everyday Digitals – 2013 may be the tipping point for online video. Major brands and production companies are bringing bigger budgets, top talent and A-list celebrities to online video in hopes of woo'ing users and advertisers. This didn't happen over night, in fact some would say it's about time. Global viewing habits are changing, many are increasingly watching more video over the internet. (India watched twice as many online videos in 2012 than it did in 2011) Tablets, smartphones, and set top boxes, are a large part of the reason for the dramatic growth in the past couple of years. In the U.S. there's a relatively small but growing movement of people that are "cable cutters" or "cable-nevers", who have either unsubscribed or never subscribed to traditional cable. Relying on laptops, set-top boxes, even piracy to get only the shows or content they're interested in over the internet.