Stop Falling For Internet Countdowns, Or, “Hey Jack###, Thanks For The Free Money”
Countdowns rarely lead to anything big, yet gamers constantly fall for them, leading Heath of Game Revolution to write: "Be it a big boost or a small one, an increase in exposure and hype are virtually guaranteed if a game publisher does something as simple as opening a website with a date and an image on it. How often does this work? Every dang time."
