How Marvel Established Itself as the Dominant Comic Book Film Brand
Planet Ivy: With cinemas littered with adaptations, sequels and re-boots, you might be tempted to think that film makers are running out of ideas. The top grossing films of 2012 were amongst this trend – The Avengers, The Dark Knight Rises, The Hunger Games, Skyfall and Breaking Dawn Part 2. Are film makers’ creative juices failing or are adaptations the best platform to make a great film for an already existing audience?
