Now this is great. Almost two weeks ago, Nvidia claimed that it was not worth investing on consoles and that was precisely why they did not bother with PS4 and X720. As Tony Tamasi, Senior VP of content and technology at Nvidia, stated back then, Nvidia came to the conclusion that it didn’t want to do the business at the price Sony was willing to pay. And as you’d expect, AMD decided to stand up and face Nvidia, claiming that they were able to offer PS4 the hardware Nvidia couldn’t.
Neal Robison, director of ISV relations at AMD, told TechRadar that AMD was able to provide an integrated solution through its APU that Nvidia couldn’t, by ‘optimizing information flows, generating greater performance, better power and heat efficiency, and by providing tools and dev relationships‘ to provide the PS4 a strong launch.
AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.
AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.
I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.
Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.
Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.
Multiplatform software and hardware 'Xbox/AMD APU'.
Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision
The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?
NVIDIA’s RTX 50 “Blackwell” architecture has been a bit of a bore for us gamers. Apart from Multi Frame Generation, which has limited use-case scenarios, there isn’t much to be excited about. It is achieved using GPU-side Flip Metering. The optical field data is generated using AI models in the Tensor cores.
Between the price, performance and power draw, with the GeForce RTX 5060 Ti, NVIDIA nailed the mainstream formula.
So they're comparing a $1000 card to a console that will cost around 400$ ... that's nice. True that their cards are powerful, but even they couldn't supply a technology that is so ahead of the current gen at a reasonable price. And while they could supply what they used for the Titan, who would buy a let's say $1200 console? All I know is that the Sony and MS made the right choice for AMD.
Anyway, to sum up this article in one picture....
Oh Lord....
Me: PS4 & X720 get my money. So, who loses?
it's all about optimisation
titan is maybe 3x faster but using only 50% of his capabilities.
in other hand PS4 will be 3x slower but system will use(at beggining)60% and later 100% capabilities.
if you didn't know ps4 using new technology where CPU and GPU working together,results-MORE POWER-better looking visuals.
ps4 games will look like today pc games with all ultra graphic,or even better.thx bye
ePeen warz, gotta love em when the big boys go at it haha
Ever since Nvidia were confirmed to not have a hand in any console this gen, they seem mad.
How many people, in all honesty, are going to put down the sort of money they're asking for a Titan? It's going to be the big enthusists and, even then, it's only going to be the ones who really need to be on the bleeding edge.
It's never going to be a mass market item because PC gaming with that type of card is not really a mainstream market. Whatever number they sell, it will never match the easy licence that is console GPU development where the product doesn't change for 6+ years.