Sony uses supermodels to show off Xperia Z’s waterproof feature

Slashgear.com: In the modern world, consumers are barraged with a smorgasbord of products, which blur into a blinking, glowing, plastic haze after awhile. Companies need to put in some effort to catch potential buyers’ attention, something Sony has achieved alongside T-Mobile with its Xperia Z live advertisement in the Czech Republic, which features a supermodel using it in the shower.