130°

Microsoft Exec Nancy Tellem Explains What Xbox 360 Opens Up to Hollywood (Q&A)

Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads in this exclusive interview.

jagiii4494d ago

I'm looking forward to this new original programming with Kinect, especially on Xbox 720.

Godmars2904494d ago (Edited 4494d ago )

Aren't they only shows exclusive to XBL? Not games?

@shutUpAndTakeMyMoney:
So you'd rather lay ads than games?

@ApolloTheBoss:
A tag would be nice.

Or are you talking about shutUpAndTakeMyMoney?

ApolloTheBoss4494d ago

Pretty sure he was being sarcastic.

saladthieves4494d ago

You forgot to add the "/s" at the end buddy. :)

I just keep on wondering why they put business oriented people in charge of something like gaming...why not put in someone who has passion for gaming?

This is why we get bad games every now and then!

black9114493d ago

wow lol at all the disagress.

I was one of them lol......

shutUpAndTakeMyMoney4494d ago

" Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"

awsome!!

nevin14494d ago (Edited 4494d ago )

Interacting with ads caught my attention too.

lol

guitarded774494d ago

First comment to make me chuckle this morning. Bubs++

On Topic(kinda): You know... there has to be people qualified for the job who are gamers and can relate to gamers. In all honesty, MS's suites are the least in tune of the three major console manufacturers.

4494d ago
dredgewalker4494d ago

Are those AAA interactive ads?

dcbronco4493d ago

No fanboys are killing gaming. Both consoles do all of the same extra things. Only fanboys see one as doing something different. Sony has movies, Netflix, Blu-ray. The PS3 is actually used for other things more.

Hicken4493d ago

Difference: FOCUS.

A Ferrari and a minivan do the same thing: get you from one point to another. They can also carry luggage, shelter you from the elements while you're inside, and so on. But one is MORE FOCUSED on the experience of driving than the other.

Can you guess which is Sony, and which is Microsoft?

Don't get me wrong: the 360 used to be far more dedicated to the games, as was Microsoft. USED TO. The way BMW builds their cars for the people who drive them, Microsoft USED to support its console for the sake of the gamers who played it.

You don't have to be a Sony fanboy to see that that's changed. Though it certainly does help if you're NOT a Microsoft fanboy.

rainslacker4493d ago (Edited 4493d ago )

I take her 37% interactivity with ads thing with a grain of salt. While I don't doubt the number, it seems like this is something new, and as such people are going to try it out. That will lead to an artificially high number because it's something new and fancy.

From my own experience, and anecdotal evidence, it seems most people are wishing for less ads. Making them interactive doesn't do this. It only leads to more in your face ads to force interactivity. I'm sure some marketing firms will find ingenious ways to make this interesting, but for the most part it doesn't do much and in the long term as we've become conditioned to either ignore ads, or pay attention to them passively.

I base this theory on the fact that internet ads have become more interactive over the years, yet people, in general, still don't pay them much mind. Focused ads seem to be more effective, and MS was already doing that.

While I have nothing against MS pursuing a machine that can focus on media, I'd still like to know what is going to make it stand out as a game machine. Funny how there haven't been any articles or statements about that in a good long while.

Edit @edonus

Your right. MS has to look at their machine from a broad marketplace perspective. XBox is their number one product for their goal of being a central media machine. As such, there is nothing wrong with them looking at ways to expand on the media and services they provide...and same to Sony/Nintendo as well.

But XBox is a GAME MACHINE. It will be a game machine next gen as well. But all these articles indicate a big shift in focus towards gaming, to gaming being secondary. That in itself doesn't bode well for us gamers, because if MS manages to have strong numbers next gen with this decision, it is possible that other companies could follow suit.

I think that many on here, and other forums, are concerned with this direction, and it's understandable since this is our hobby that we have a passion for. We, in general, want the industry to expand, which the Xbox will do, but we want it to expand more on the premises that made our hobby great in the first place, and not become the watered down cash-seeking medium that it is apparently becoming because of corporations that focus on non-gaming related services, and any and every possible way to monetize their watered-down products for the consumer.

dcbronco4493d ago

They would be wasting their time with me. I record everything with commercials so I can skip them. Even when I'm home to watch something. I wait 10-15 minutes so I can skip all of the commercials.

dcbronco4493d ago

Money considering more people use a PS to watch other things this would be better for Sony. It only does everything.

+ Show (3) more repliesLast reply 4493d ago
ApolloTheBoss4494d ago

Yeah. Won't be getting an Xbox next gen.

4494d ago Replies(5)
SDF Repellent4494d ago (Edited 4494d ago )

Love the idea. Like my cell phone, I truly believe in a single unit that does everything I need in the living room. The next xbox can be my game console, my cable box, my Blu Ray player, my digital media hub, and with the added bonus of backward compatibility, I don't need 2 systems in my entertainment unit; thus, saving shelf space. Can't wait for the announcement. Exciting time.

Godmars2904494d ago

If it has Blu-ray.

Really, what confounds me is MS attempting to own the concept of the media hub, something Sony came up with during the PS2 era, and there's a likelihood that they might exclude a media format.

Show all comments (53)
660°

Microsoft planning “major” Xbox layoffs next week

The cuts are expected to be announced next week.

Microsoft is also planning thousands of job cuts that will impact other parts of it businesses

Read Full Story >>
theverge.com
1d 22h ago Replies(1)
1d 22h ago Replies(1)
Obscure_Observer1d 21h ago

MFs has been beating their chests over great quarterly results and big profits to shareholders while firing people by the thousands just like Sony.

I wonder if at the top of those rumored layoffs they´ll also cancel upcoming or unannounced games while shutting down more studios as well.

1d 21h ago
pwnmaster30001d 21h ago

Always got to throw shade at Sony smh.
Yes we get it,
MS good Sony bad
MS bad Sony is also bad lmao

1d 21h ago
Obscure_Observer1d 21h ago

F* them both!

Just for the record, I don´t care about your victim complex crap either. Find someone else who cares.

Terry_B1d 21h ago

Yeah..its super annoying.

blacktiger1d 20h ago

He was talking about both. Why you getting offended when he's using both names

pwnmaster30001d 19h ago (Edited 1d 19h ago )

@Blacktiger

Im not offended , that’s just his formula lol
He can’t help help himself, he needs to bring Sony down when the topic involves MS.
Whether is good news for MS or bad, it some how leads to Sony doing bad lmao.
It’s actually hilarious.

InUrFoxHole1d 14h ago

He's not wrong but im tracking what youre saying. In this case is should just be MS bad. Thats a lot of people fired

+ Show (4) more repliesLast reply 1d 14h ago
Tacoboto1d 21h ago

"just like Sony"

Gosh you're insufferable, not everything needs to be both-sides'd. Sony's had layoffs, but nothing like what Microsoft has been doing and is continuing to do.

CrimsonWing691d 21h ago (Edited 1d 21h ago )

I mean, no offense, but this is why you’re not some corporate business person running a major corporation. Big profits don’t mean jobs are safe. Do you understand why things like this happen:

Cutting jobs to maintain or increase profitability, especially in underperforming divisions like parts of Xbox like other gaming divisions.

Corporate restructuring and relocating resources for strategic stability in ever changing markets and consumer behaviors.

Investor expectations and optimizing operations to maintain investor confidence. Whatever boosts stock prices and improves future margins.

And there’s many other factors at play. It’s never as simple as business doing well, everyone’s safe. That’s just you not understanding at all how corporations work and have been working since the beginning. This isn’t something that’s specific to Xbox, you can bet your ass Sony and Nintendo do this and if it’s not clear by now, game development is not a stable job nor has it ever been for many. A lot of developers are contractors and guess what happens when a project is done?

Ganif1d 19h ago

Nintendo said they have no plans for layoffs, and you can't seriously claim that the scale of Sony's layoffs most of which involved Bungie which is self managed as even close to the same scale as what Microsoft has done since they purchased Zenimax. And that significantly less layoffs would have happened if those publishers had stayed independent. Keep in mind that much of these layoffs have been due to redundancies specifically related to these buyouts.

CrimsonWing691d 19h ago (Edited 1d 19h ago )

@Ganif

Nintendo:

https://gamerant.com/ninten...

Sony:

https://gamerant.com/playst...

https://techxplore.com/news...

I don’t think it’s realistic to treat Sony’s layoffs as somehow outside the norm for the industry right now. Even if Bungie is self-managed, Sony’s cuts went far beyond that like Naughty Dog, Insomniac, London Studio being shut down completely, and multiple teams across the globe took hits. These weren’t just minor adjustments.

Nintendo, I had to look up and you’re right. They seem to be an outlier, but rest assured at some point it happens. And even then there’s been layoffs, albeit a smaller amount and contractors.

Would fewer layoffs have happened if studios from acquisitions stayed independent? Maybe. But even independents have been hit hard and look at what’s happened with Embracer’s fallout, or smaller devs like Digic, Roll7, or Volition. This isn’t just a “Microsoft problem” or strictly tied to acquisitions; it’s a broader correction happening across the whole industry, and unfortunately, layoffs are a big part of that process right now.

Ganif1d 18h ago

From your article:

"According to reports, Nintendo of America restructured its testing operations, leading to layoffs of about 120 contractors, part of a strategy for global integration.

Nintendo of America, publisher of iconic franchises like Mario and Zelda, is shifting some contractors to full-time roles for better development integration."

Contractors are not employees, and even if you want to count them as that, it's 120 people vs around 7500 since Microsoft purchased Zenimax.

In an era of game industry layoffs, Nintendo is hiring more people
https://automaton-media.com...

Nintendo Announces 10 Percent Pay Raise For Devs Despite Lower Profits
https://kotaku.com/nintendo...

Nintendo CEO’s refusal to layoff staff goes viral following industry-wide cuts
"Satoru Iwata took pay cuts to ensure staff didn’t have to be let go"
https://www.nme.com/news/ga...

And as for Sony you're comparing less than 1000 total jobs to an estimated7500

Has the industry faced layoffs, yes, but that still doesn't account for the mass layoffs due to redundancies that was easily predictable, or that fact that at least 1/3 of Microsoft's layoffs and studio closures happened before the industry downturn.

thorstein1d 18h ago (Edited 1d 18h ago )

Take the L, Crimson.

People hate Nintendo, but Ganif proved why they deserve support.

+ Show (1) more replyLast reply 1d 18h ago
-Foxtrot1d 20h ago

It's like banging your head off a wall, he just can't help himself.

Microsoft can do no wrong, Sony sucks at everything and Nintendo is bigged up because it's less hassle than trying to defend Microsoft all the time

What's going to happen when Microsoft finally turn completely third party, then what?

anast1d 20h ago

I enjoy Obscure. Obscure does good work.

crazyCoconuts1d 20h ago

Did you know that the first n4g was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program.

Tacoboto1d 19h ago

I wouldn't be surprised at this point if anast and osbcure were both alts for the Admin.

We know how Obscure especially drums up additional comments and clicks with his spam-worthy remarks that somehow never get moderated

+ Show (1) more replyLast reply 1d 19h ago
LoveSpuds1d 17h ago Show
Profchaos1d 17h ago

Thats business present a strong front to your shareholders while your company burns around you.

Keep shareholders happy at all costs andnif not happy keep them numb to the reality of you organisation

Angyobangyo1d 8h ago

" Just for the record, I don´t care about your victim complex crap either. Find someone else who cares. "

Just for the record, you clearly you do if you have to vent this hard.

TheExecutioner1d 4h ago

Basically you think like kids when it come to choose between candy or chocolate.

Sonic18811d 3h ago (Edited 1d 3h ago )

Are you and Anast the same person?

+ Show (7) more repliesLast reply 1d 3h ago
1d 21h ago
Show all comments (86)
260°

AMD CEO Shares Vision Behind Xbox Partnership and Next-Gen Chip Roadmap

AMD CEO Lisa Su talks about the Xbox AMD partnership, next-gen Ryzen + Radeon chips, and AI rendering tech coming to all Xbox devices.

Read Full Story >>
clouddosage.com
Obscure_Observer6d ago

AMD is really building hype around their unique partnership with Microsoft to help and build an advanced and seamless Xbox ecosystem across all Xbox consoles and devices.

I wonder what she meant by "full roadmap of gaming optimized chips" though? Seems ambitious.

Next year´s Xbox Showcase already looks promising and exciting. Here´s hoping they deliver.

InUrFoxHole6d ago

They had best show 3yrs in a row. Heading for another

VenomUK6d ago

Obscure_Observer said “I wonder what she meant by "full roadmap of gaming optimised chips" though? Seems ambitious.” To me, I interpret this to mean rather than having a couple of X/S products for launch and a handheld there is a longer term plan to release new products with higher specs at timed intervals. I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec.

Agent755d ago

But Microsoft forgot the games.

KwietStorm_BLM6d ago

It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever.

Ganif5d ago

Correct.

"Sony's PlayStation 6 reportedly will feature an AMD semi-custom APU with a Zen 5 CPU and UDNA GPU, capable of 4K 120FPS and 8K 60FPS gaming. The console will include X3D cache and advanced AI upscaling technology."

https://www.tweaktown.com/n...

Obscure_Observer5d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever."

I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released.

Notellin5d ago

You should have just lead this comment with the fact that you have zero understanding of technology in the consoles and instead have a Toms Hardware online forum level of education.

Obscure_Observer2d ago

"It's X3D chips for console. Everyone knows this. And it's been rumored in the PS6 forever"

I´d told you were on some bs

https://www.pcgamesn.com/wp...

+ Show (1) more replyLast reply 2d ago
Agent755d ago

But Microsoft forgot the games

Obscure_Observer5d ago

@VenomUK

"I’m speculating of course, but this could mean a spec bump every year or two, so that even if the PS6 or Steam Deck Home is released a year after ‘Xbox’ Microsoft can release an updated model that has a higher spec."

Very interesting theory. Still not sure how MS would actually make it work.

KwietStorm_BLM5d ago

"I doubt that AMD´s CEO would waste her time making this huge and important partnership announcement over a tech that will be 7 years old by the those next gen consoles will be released."

How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is.

Obscure_Observer4d ago (Edited 4d ago )

"How old is the tech in consoles? It's not a huge announcement. It's marketing and you know it is."

Dude, what I know for certain is that a tech as old as X3D chips which is actually *older* than both PS5 and Xbox Series consoles, is hardly the reason behind this new partnership between AMD and MS to build new *custom silicon* for next generation of consoles.

And yes it´s a huge announcement since AMD is working closely with MS to co-develop custom SoC which will allow backwards compatibility across all MS´s next gen devices allowing seamless integration between devices and full backwards compatibility across all generations of Xbox consoles.

I also know is that this announcement don´t have anything to do with Playstation and their strategy with AMD for the PS6, so stop comparing the two pretending that you know what´s going on, because you clearly don´t.

If Sony is working on something remotely similar, that´s remain to be seen.

+ Show (2) more repliesLast reply 2d ago
Fishy Fingers6d ago (Edited 6d ago )

Some odd, deliberate wording, no branding, not 'Xbox consoles, Xbox handhelds' specifically, feels and sounds like they're building towards hardware that anyone can be used or licensed to/by themselves and other manufacturers.

Multiplatform software and hardware 'Xbox/AMD APU'.

Obscure_Observer6d ago

I guess you missed Sarah Bond´s next generation Xbox announcement this week, were she clearly states:

"I´m thrilled to share that we´ve established a strategic multi-year partnership with AMD to co-engineer silicon across a portfolio of devices, including, *our* next generation *Xbox consoles*."

But hey, I don´t think you´re entirely wrong, maybe MS will build their own Xbox consoles while licencing other manufactures to build and sell their own Xbox branded consoles. Who knows

BeHunted6d ago (Edited 6d ago )

I think you watched the wrong video. It's below the description, or you can watch it directly on YouTube.

https://youtu.be/kprpRvsOua...

HyperMoused6d ago

Shares vision....we provide chips for money, this deal will sell many chips, we will make lots of money...good vision

Christopher6d ago

The marketing behind this is so heavy that I worry about the actual outcome. Why are they just not showing us the product, why all this talking in market speak?

Lightning776d ago

Probably because the next xbox isn't ready to release yet?

The marketing and rumors seem to be heavy out of no where. The rumor was a 27 release but it maybe it could be 26 new console launch instead.

Who knows.

Eonjay5d ago

There PR is alrways super heavy handed. No one is acutally buying an Xbox as is.
Also it is very early to be talking so much about a next gen console.

Obscure_Observer5d ago

There´s a lot of people interested on Xbox Next and its ability to run games from major stores like Steam.

We know that the PS6 is just around the corner as well, but so far, no news on what it might improve over the PS5 or PS5 Pro.

However, Sony already made public that their priority and actual focus is the PS6. So its not "very early" to talk about next gen when the very console manufactures are talking about it.

+ Show (1) more replyLast reply 5d ago
Show all comments (40)
210°

Activision Forces Adverts into Call of Duty Black Ops 6 and Warzone Loadouts

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

25d ago
25d ago
lukasmain25d ago

Putting Ads in a pay-to-play Premium title? Well done Microsoft. Well done /s This is really scummy.

jjb198124d ago

This game will never change because these sweatlords love buying up all the skins and bundles that become obsolete the following year. They're the ones perpetuating Activision's greed.

VenomUK24d ago

If Microsoft introduces adverts into its other games I hope it can do them without disrupting the immersion of the game world. So for example in the new Fable game it would look out of place if there was a billboard advertising Cadillacs.

A far better way to do it would be to have a wizard conjure a 'dream cloud' in front of your character and then in the cloud you can see the Cadillac car and see the text with price and availability and hear a booming sales voice promoting the car. That would work so well as it wouldn't be a billboard and completely, 100%, fit in with your character's adventuring in Albion. Doesn't that sound so much better?!

crazyCoconuts24d ago

@venom, or how about our of 100 farts in Albion, 1 of them has a Cadillac pop out

VenomUK24d ago

@crazyCoconuts That’s undeniably off-beat - but it could really work!

24d ago
Show all comments (19)