PRIMA Cinema: I’ve Beheld the Future
John Sciacca Writes… "My colleague, Andrew Robinson, has espoused the need for movie studios to change their paradigm and embrace the idea of day-and-date release and viewing outside the cinema. Essentially, give us the ability to view Iron Man 3 wherever we want; be that a multiplex, a boutique movie house, our living rooms, our laptops or wherever.
It seems like a fanciful idea at this point because, well, it’s just never been done that way. Partly because it has never really been possible to do deliver theatrical content any other way."
