Speculation: EA has something up their sleeves?

Geekpulp’s editor writes

"I received a parcel via courier today, it contained what you can see in the picture. A ticket to Singapore, I was contacted about two weeks ago to see if I would be able to attend a function/party/event type shindig that EA is hosting in Singapore, no mention has been made as to what the event is for other than the people at EA are very excited about it, no particular game hinted at, nothing specific other than the pick-up time and location, the venue of the event remains a mystery."