Sony opens PS3 to in-game Ads
In-game advertisements, like the ones often seen in EA games, could soon become far more commonplace as Sony opens up its in-game advertising platform on PlayStation 3.
The move will allow major game advertisement companies IGA, Double Fusion and AdScape to sell ‘dynamic’ advertisements to go into games on the PS3, who will compete to strike deals with major publishers EA, Activision and Ubisoft.
