Mike Haigh, studio director of SCEE London, spoke to GDC attendees about the process involved in developing peripherals and their associated software applications.
Haigh, whose team has worked on SingStar, Buzz and EyeToy, focused on the development of the latter product - which has sold an estimated 9 million units worldwide.
"Development of a compelling experience is a little bit of a chicken and an egg," Haigh noted. "What came first? Hardware or software?