Engadget – Jawbone Up review (2012)

Engadget – Second chances are rare in the tech world. Unless you're one of the big boys — say a Samsung or an Apple — one spectacular failure is enough to doom a product line or even an entire company. Just ask Gizmondo, 3D Realms, Helio, Palm, Netscape, DivX, Sega… the list goes on and on. All it takes is one mistake and a hyped device or marquee company can end up as little more than a nostalgic Wikipedia entry. After last year's debacle with the Up, we thought Jawbone might give up on the fitness market entirely.