The X06 line-up might have impressed the games industry, but Xbox boss Peter Moore has conceded that Microsoft must work harder to attract new gamers if it is to match arch rival Sony and "hit 100 million".
And, speaking to GamesIndustry.biz in Barcelona earlier this week, Moore revealed that Microsoft is already working on peripheral-based software that it believes can match the market-broadening success of titles like SingStar and Guitar Hero.
"We recognise that what we call the 'Family Funster' stuff, if it's a category, is something we need to do better on," admitted Moore.
"With Viva Pinata there's this interesting concept of building an animated series – this is Microsoft doing children's television. If we'd said two years ago we'll have stuff for 8-12 year olds on Xbox Live I'm sure you'd have given me a slightly puzzled look. But I recognise that and we are doing a lot of stuff, we're just not ready to announce it yet."
Asked whether this meant Microsoft is currently working on its answer to the likes of SingStar and Buzz, Moore confirmed: "Oh yeah. And it's more than just games. Buzz, Singstar, Guitar Hero – there are peripherals and stuff of that nature. Things that in some instances take the controller away and give you things you feel more comfortable with."