Is Samsung creating a gaming console?

Rumor has it that Samsung is looking to jump into the gaming industry. Japanese tech site SGAME is reporting that Samsung sent out a notice to all affiliate companies notifying them that they’re looking into “the game industry ‘frontier’”, and that Samsung has begun hiring video game developers for first party games. Samsung is said to be looking to hire game designers and game directors. Samsung has denied that they are going to make their own game hardware, but we know that if it’s really in the early stages of development there would be no point in revealing it right now.