INTERVIEW: Wii are talking to U
"MCV talks to Nintendo's new UK marketing director Shelly Pearce…
“We have always been listening, but maybe people weren’t aware.”
If there’s one person that knows the conventional wisdom of ‘Nintendo doesn’t get the internet’ isn’t quite true, it’s Shelly Pearce.
The 14 year veteran of Nintendo – a decade of that spent as European comms boss – has a wealth of experience managing Nintendo’s reputation, and keeping track of what people have said about the company. Whether it’s the breakthroughs of the N64, the GBA boom, the GameCube’s struggle, or the genuine ground-breaking moments for Wii and DS – Pearce has seen it all, heard it all.", writes MCV.
