The Making Of: Peggle

A crucial catalyst for the game’s success among core gamers has been the promotion it’s enjoyed from Half-Life developer Valve. “One of our coders, Eric Tams, had friends at Valve and heard Peggle was all the rage at their office,” Sidhu explains. “We even got a few emails from Valve staffers pleading for tips on beating some of the more difficult challenges. At the same time, we were hearing anecdotal evidence that, while there were a lot of hardcore gamers getting into Peggle, there were plenty who said they’d never be caught dead playing a game with unicorns and rainbows.